How to Get Your First 1,000 Email Subscribers as a Therapist – HPP 34

Keith Kurlander, MA, LPC

Keith Kurlander, CEO of Higher Practice, gives 5 steps to building an email list of over 1,000 subscribers. He covers the basics of list building techniques for practitioners who’ve never tried before, as well as more advanced techniques for seasoned bloggers and vloggers. List building is a great way to reach a wider audience of people, get your voice heard around important topics in the mental health space, and also nurture potential clients who may want to work with you.  

Some clinicians shy away from collecting emails, writing blogs, sending newsletters, and getting their voice heard. The amazing thing about the online sphere is you can literally access tens of thousands of people without standing directly in front of them if you know how to. All of the wonderful skills and ideas you have about living a better life can be shared with so many people with just a little effort and the right type of focus.

Keith will discuss how to use opt-ins properly on clinician websites so they actually convert to new email leads, different types of giveaways so you have something of value to offer people who are giving you their email address, and some of the best ways to drive traffic to your landing pages and website so you can get over 1,000 subscribers in a short amount of time.

Show Notes:

The number one pillar in building a large email list [6:00]

How to not have your opt-in fail on your website [8:00]

Third-party software for opt-in forms [12:50]

Sending people directly to your offer for more email addresses [16:30]

Where and where not to place your opt-in form on your website [19:00]