The Anatomy of a Therapist’s Website – HPP 50

Keith Kurlander, MA, LPC

When searching for a clinician, most people will rely on the internet. Keeping that in mind, it is important that your website is easy to navigate and up to date with the best practices. Keith dives into some useful tricks to having a successful website that not only gets your authentic self across but also keeps clients coming in the door.

Every detail going into your website will have an effect on your viewers’ opinions, so understanding the anatomy of a therapist’s website is a key to success. Improving your website can be as easy as paying attention to your ‘about’ page, focusing on your specialty pages, or polishing your home page so you standout amongst others.

Show Notes:

How to prepare for the ‘fall bump’ [1:30]

Importance behind your website [1:45]

Why you should keep your website up-to-date with best practices [2:30]

Navigation items for therapist websites [3:45]

How specialty pages can help your skills shine [8:00]

How to avoid losing potential clients [14:15]

Approaches to your ‘about’ page [16:30]

Anatomy of the ‘home’ page [21:30]

Keith Kurlander, MA, LPC

Keith Kurlander is the founder of Higher Practice, a company dedicated to helping therapists achieve their highest potential in private practice. He has two decades of combined experience in business administration, group facilitation, teaching at the undergraduate and graduate level, yoga instruction and as a licensed professional counselor in private practice.